Akademia Sztuki Capoeira

It is a place promoting Afro-Brazilian culture through capoeria classes. It was established 15 years ago being the first location of that type in the capital city of the Wielkopolska region. We had opportunity to design new website and some of promotional materials.

Client: Akademia Sztuki Capoeira
Year: 2014 – 2016
www.asc.poznan.pl

Challenge:

The main challenge was to reinforce the brand's image online. The Academy has been on the market for many years now and it used to rely on the traditional student recruitment methods (offline methods mostly). Our task was to design a website and start off a marketing campaign in cooperation with the MTA Digital agency, which was responsible for positioning and creating an interest around the brand online.

Category: Identity, Webdesign

Effect:

The Academy itself was established in 2006 and is one of the first and few in the country. It was inspired by the original capoeria academy located in the Brazilian city of Salvador de Bahia. It unites people who are passionate about this amazing martial art. Loads of positive energy were translated into a clean and minimalistic website, focusing mainly on our photos.

The website has been improved and updated continuously and dynamically. This enables us to create new space for the marketing activities.

Thanks to the Brazilian energy of Capoeira and close cooperation with other places all over the world the project has reached an international level and is being continuously developed.

Batizado e Troca de Corda ASC Poznań 2015 / Photos: Martyna Reszelska (@atesalvador)



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