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FitFood
FitFood is a diet-box supplier operating in western Poland for many years. In 2019 it was incorporated into Secret Gardens Group and it was the beginning of the in-depth rebranding and redefining their business model in order to provide better services. We were responsible for designing their new e-commerce platform, which facilitates the online food order.
Client:
Category:
Years:
Secret Garden
UX/UI, Webdesign,
2019
Challenge:
FitFood had an outrageus number of long-term customers. We decided to consult our ideas with that group so out product could meet their expectations and needs. We've created several models of target group respresentatives and designed functional maps of choice which made us deeply understand the needs of customers. After that kind of research we were ready to proceed to the visual design phase.
Effect:
We worked with already defined Secret Garden group's visual identification system, interpreting it again in the context of the new version of the Fitfood platform. We designed a responsive website, along with a module for personalizing the ordered diet and functionality for planning meal delivery schedules.
Photos © Secret Garden
